Califf Life Creations: The Evolution of My Brand

Life is a series of evolutions. As we grow older, we grow wiser and therefore, we change. I have grown and evolved and so have my priorities. The things that are most important to me have changed, and as a result, I spend my time differently. My brand has also evolved to mirror the evolutions that have happened within myself and has transformed into Califf Life Creations.

You may have noticed the small name change on my blog and social media accounts that hints at something big over here. I have already announced this change on my Instagram and Facebook pages but thought I should write a formal post here to explain the change from Califf Creations to Califf Life Creations.

What was called Califf Creations was started as a business to sell my custom crafts and crochet. Then it grew to include my photography and finally into this blog. The blog was originally designed to be a lifestyle parenting blog that included all of my creations; from crafting to cooking to my children. It grew to include how I create my best life and health through physical activity and finally, I added my monthly Ela Wild “What Nature Can Teach Us” series.

Now, it has evolved again, into Califf Life Creations. This newest evolution, just like the others, mirrors my own. This is about my journey back to myself after postpartum depression. I want to focus on the subjects that I am really passionate about at this point in my life. This includes nature learning/hiking with my kids as well as mental and physical wellness. These line up with my goals for 2020 as well.

Want some hiking tips? Check out Hiking with a Baby and Hiking with a Toddler.

My 2020 Goals

Walk/hike the year in miles (that is 2,020 miles total). I was going to try and hit this goal with only intentional miles, but as I started I realized with two little ones sometimes these miles might be hit by running around the house playing chase.

Spend a minimum of 1 hour per day outside with my kids (on average). I made this a daily goal so that I think about it every day. My hope is to spend a lot more than 365 hours outside in the year but set the attainable goal of 1 hour per day so that I can feel like I am accomplishing more. Plus, this goal was set in the winter and my 15-month-old doesn’t like the cold.

52 hikes in as many weeks. 52 trails, 52 new discoveries, 52 adventures. This is 1 hike/trail per week. I added this one on the last day of the first week of the year so I am a little behind here, although I managed to get that first week’s hike in with an impromptu post-doctor appointment hike.

Complete my first Spartan Race this summer. This means that I need to get into peak physical and mental health. In order to complete the race, I know I need a lot of physical strength but I also need the will and the mental strength not to give up. I will be sharing fitness tips and how I am training for this both here on my blog and on my Instagram account (so go give me a follow!)

Check out some of my fitness posts:

How to Find time to Exercise

Workouts for Busy Moms

A Fitness Update : a Busy Mom’s Journey

What to Expect from Califf Life Creations

You can expect my content to shift to reflect these personal goals. I will still have monthly Ela Wild posts (although I skipped January because the holidays got me all crazy) and will continue to share daily life (including my crafting and cooking) in my Instagram and Facebook stories. Califf Life Creations will be focused on nature learning, hiking with kids, and both mental and physical health. My hope is to help other families live their best, healthiest lives in the outdoors. I hope other moms will read this blog and be inspired to get outside more, to bond with their children in nature, and to get healthy. I truly believe that the more time we all spend outside, the happier we are.

One day, I hope to bring Califf Creations back to sell my crafts, crochet, and other products as well as to promote my photography. For too long, I have tried to do it all. Build all these branches of my brand and I was drowning in it all. That is why I decided to branch off with Califf Life Creations and focus on building this blog. I dream of having three divisions of my brand: my blog Califf Life Creations, a Califf Creations online store, and my photography. Each part will be developed in it’s time, but for now, I will focus on Califf Life Creations and I hope you are as excited as I am.

Are you ready to grow, evolve, and crush your goals with me in 2020? Join me and Califf Life Creations!